The Grand Premiere

The social scene was likewise impressive: bridge parties, musicals, recitals, dances, golf, swim lessons and a gym.

The Figueroa was managed by Maude N. Bouldin, a firecracker with “a personality all her own.” She found her way to Los Angeles in 1920 via Washington D.C. and New York, and dedicated her career to the hospitality industry. Things we completely love about her: she was a forward-thinking member of the Auxiliary of Greeters, flew planes in her spare time and once crashed the Hotel Men’s Association state convention at Lake Arrowhead—and totally owned it.

One of the hotel’s first ads said it best: Especially operated to create an exceptionally warm, hospitable, refined atmosphere with an unusual program of entertainment and social features. Special, exceptional, unusual—and the very first of its kind.